The Power of User-Contributed Content: Strategies for Deepening Engagement Through Storytelling

The Power of User-Contributed Content: Strategies for Deepening Engagement Through Storytelling

Using its 100-year anniversary as a milestone, American Friends Service Committee (AFSC) sought ways to reach out to alumni—activists, volunteers, former staff—to re-engage them and deepen their relationship with the organization.  Message Agency helped AFSC develop an online strategy for collecting stories from users that not only told AFSC's collective history but also reconnected contacts to this global nonprofit, leading to new opportunities for fundraising, volunteerism, and other forms of support.  Message Agency will present a case study exploring our strategies for using Drupal to design a cost-effective and compelling site that AFSC continues to leverage after its anniversary year.

Speaker(s): 
iannozzi
Experience level: 
Everyone